Envy Gaming Adds New Partnerships with ProFlowers and USAA
DALLAS (June 9, 2021) – Texas-based esports and entertainment company, Envy Gaming, announced new partnerships with ecommerce retailer ProFlowers and Fortune 500 company USAA. Each deal will see the brands activate across Envy’s network of professional esports teams and content creators, as well as be integrated into Envy content, promotions or future live events.
To celebrate the launch of their partnership, ProFlowers is teaming up with Envy creator duo and Twitch stars Alexandra Botez and Andrea Botez to offer a special 20% off on a curated selection of favorite ProFlowers arrangements. The promotion is live now in anticipation of Father’s Day, and fans can tune into the BotezLive stream on Twitch on June 11 for more details or visit a special ProFlowers x Envy landing page to shop. ProFlowers x Envy discounts will be live throughout 2021.
USAA is a leaguewide sponsor for the Call of Duty LeagueTM, as the official insurance category partner, and recently partnered with the Envy-owned Dallas Empire team on a visit to Fort Hood that saw Dallas Empire esports pros take on U.S. soldiers in friendly Call of Duty competition. The World Champion Dallas Empire players and head coach Ray Lussier also toured the military base and took part in solider training simulations.
Deals with ProFlowers and USAA are the latest in a series of significant sponsorships signed by Envy and its esports teams in recent weeks. Envy has existing partnerships with national brands Jack in the Box, Predator, CORSAIR, Jack Link’s, SCUF Gaming and ThriveFantasy.
“We’re always pleased to bring on partners that have an authentic passion for what we’re building in esports and that appreciate the power of gaming as a cultural force,” said Shay Butler, Vice President of Sales at Envy. “ProFlowers and USAA, each in their own unique way, are strong brands that speak to today’s digital-first consumers. We’re proud to add them to the Envy family.”
“ProFlowers is always exploring pioneering partnership alignments that will further excite our existing and future customers,” says Taryn Rayment, ProFlowers’ Chief Marketing Officer. “Collaborating with Envy Gaming will provide our consumers with an engaging, product integrated experience through esports.”
For more information, visit envy.gg.
About Envy Gaming
Envy Gaming, Inc. is an entertainment and esports company based in Dallas, Texas. Founded in 2007, Envy is one of the most winning esports organizations in the world and has grown to include a network of competitive gamers, content creators, and esports teams with global reach. The company owns and operates the Dallas Empire team in the Call of Duty League, the Dallas Fuel team in the Overwatch League, and the Team Envy franchise. Envy’s ownership group includes superstar Post Malone, esports industry pioneer Mike Rufail, and Gray Television. For more information, visit Envy.gg.
Dating back to its founding in 1910 as a florist collective, through today as a collection of thousands of local florists, FTD is dedicated to helping our customers find and give the most beautiful flowers. We power your local flower shop, providing resources, tools and operational infrastructure, to design, arrange and deliver fresh, exquisite floral arrangements across the US. Our goal is to guide people to more meaningful giving, bringing beauty through flowers to local communities. Visit ftd.com and proflowers.com to learn more.
Founded in 1922 by a group of military officers, USAA is among the leading providers of insurance, banking and investment and retirement solutions to nearly 13 million members of the U.S. military, veterans who have honorably served and their families. Headquartered in San Antonio, Tex., USAA has offices in seven U.S. cities and three overseas locations and employs more than 35,000 people worldwide. Each year, the company contributes to national and local nonprofits in support of military families and communities where employees live and work. For more information about USAA, follow us on Facebook or Twitter (@USAA), or visit usaa.com.
Envy Gaming, public relations