The Dallas Fuel, one of 20 teams competing in the 2020 season of the Overwatch League, announced today that it has signed Favor, the popular Texas-based on-demand delivery service, as a team sponsor and multi-event sponsor for all five of its home weekend events in 2020.
The Dallas Fuel will host five weekend events during the 2020 Overwatch League season at iconic Dallas venues including Esports Stadium Arlington, Allen Event Center, and Toyota Music Factory. Favor will deliver a number of promotions and onsite activations including surprising fans with complimentary weekend pass seat upgrades to get closer to the action, providing delivery services to attendees seated throughout the venue at select events, and collaborating with the Fuel to produce video content.
“We were thrilled to launch our first esports partnership with the Dallas Fuel during their first-ever home match last season and could not be more excited to strengthen our partnership this season,” said Fernando Trueba, Chief Marketing Officer at Favor. “It is an honor to support a fellow Texas-based organization and we look forward to delivering an enhanced experience to their incredible fan base throughout the season.”
In addition to being named the Official Delivery Service of the Dallas Fuel, Favor will also act as a jersey sponsor for the team with its logo appearing on the sleeves of Dallas Fuel players’ jerseys throughout the season.
“Having grown up in Texas and made it Envy’s home, I’m always interested in finding partners that are based here as well,” said Mike Rufail, Owner of the Dallas Fuel. “Hosting a groundbreaking esports event in Texas has always been a dream of mine, and being able to do that with a partner that loves Texas as much as we do is something we’re really proud of.”
The first event of the season will take place at Esports Stadium Arlington on Saturday, February 8. Tickets and additional event information are available at DallasFuel.com.
About the Dallas Fuel
The Dallas Fuel is one of 20 teams competing in the 2020 season of the Overwatch League. The Dallas Fuel is owned and operated by Dallas-based esports organization Envy Gaming, Inc., one of the largest and most winning esports groups in the world. The internationally diverse Dallas Fuel roster consists of the best talent from around the globe. The Dallas Fuel is the first team in Overwatch League history to host a home match in its home market. For more information on the Dallas Fuel, follow the team on Twitter @DallasFuel.
Favor is the easiest way to get anything delivered in under an hour. Whether it’s lunch at the office, a household shopping list or those errands you just don’t have time for — your personal assistant (we call them Runners) can deliver it in just a few taps. Founded in 2013, in Austin, Texas, Favor has grown to service more than 130 cities across Texas with over 80,000 Runners and has delivered more than 20 million Favors to-date. For more information, visit favordelivery.com and follow Favor on Facebook, Twitter and Instagram.